We threw the old
website away.
In 2025 we stopped patching the old website and built a new Epiline platform from scratch — without treating SEO, booking and conversion as separate projects.
RIGA · JURMALA / LATVIAStarting again
was cleaner.
The old site was not redesigned. It was replaced.
The previous website was slow, technically problematic and difficult to use. We rebuilt the experience around treatment discovery, trust, search visibility and a clear path to booking.
Not a template.
A complete system.
Original presentation visuals from the Epiline website project. The redesign covered interface, page architecture, conversion paths and responsive behaviour.
22 pages.
44 with translation.
Every page was rethought around usability, conversion and search. The structure expanded to 22 pages — 44 when Latvian and Russian versions are counted.
Commercial pages.
Editorial pages.
One patient journey.
Lāzerepilācija
Commercial treatment architecture built for high-intent traffic and booking.
OPEN PAGE ↗Morpheus 8
A treatment page that connects search intent, education and conversion.
OPEN PAGE ↗Endospheres
Search-led editorial content brings patients into the website before they choose a clinic.
OPEN CONTENT ↗New website.
Not zero visibility.
An established domain carries years of accumulated search equity. Before launch, the existing pages and queries were audited and a redirect map was prepared for old URLs.
SEO was part of the rebuild from the start: metadata, headings, content structure, canonical URLs and redirects were handled as part of the migration rather than after it.
The site retained TOP-5 visibility for core searches after the migration.
Visit Epiline.lv ↗The website became
infrastructure.
Paid traffic, organic search, content and booking now meet in one platform.
The rebuild took four months and involved marketing, UX/UI, development, technical implementation, content and SEO — one coordinated project rather than a cosmetic redesign.