Dental paid acquisition benchmarks.
| Project / channel | Period | Volume | Weighted media cost |
|---|---|---|---|
| DENTA · Google Ads | 2025 | 10,601 conversions | €2.07 CPA |
| DENTA · Google Ads | Jan–Aug 2026 | 8,087 conversions | €2.76 CPA |
| DENTA · Meta Ads | 2025 | 1,639 enquiries | €7.35 CPL |
| DENTA · Meta Ads | Jan–Aug 2026 | 1,902 enquiries | €6.10 CPL |
Tracked actions include calls and lead actions. They are not confirmed appointments or patients.
Aesthetic clinic acquisition benchmarks.
| Project / channel | Period | Volume | Weighted media cost |
|---|---|---|---|
| Epiline · Meta Ads | Jan–Aug 2026 | 2,970 enquiries | €5.85 CPL |
| Epiline · Google Ads | Jan–Aug 2026 | 1,343 conversions | $5.35 CPA |
The source reports use EUR for Meta and USD for Google. Values are intentionally not converted or combined.
Medical clinic acquisition benchmarks.
| Project / channel | Period | Volume | Weighted media cost |
|---|---|---|---|
| Consilium · Google Ads | 2024 | 3,356 conversions | €3.25 CPA |
| Consilium · Meta Ads | 2025 | 1,484 enquiries | €4.22 CPL |
| Union Klinika · Meta Ads | May–Dec 2024 | 1,021 enquiries | €2.75 CPL |
Media costs exclude agency fees. Services and conversion paths differ between projects.
Only publish a rate when the source definition is verified.
The Consilium Google Ads reporting contains a 4.17–7.42% lead conversion range across selected campaign groups. We do not manufacture cross-project conversion-rate averages where source files use different denominators.
| Project / channel | Observed conversion-rate range | Scope |
|---|---|---|
| Consilium · Google Ads | 4.17–7.42% | Selected campaign groups · 2024 |
How to cite and use this dataset.
The downloadable CSV is licensed CC BY 4.0. Attribute RM CREATIVES and link to this page when republishing.
- Treat every row as an observed project result, not a promised market average.
- Keep the period, channel, currency and conversion definition with the number.
- Media CPA / CPL excludes agency fees unless explicitly stated otherwise.
- Do not compare currencies without a declared exchange-rate date and method.
- Use downstream qualified, booked and patient data where available.
Questions clinic teams ask.
Are these industry averages?+
No. They are observed results from named RM CREATIVES project reporting and are published as directional benchmarks with limitations.
Do the costs include agency fees?+
No. The listed CPA and CPL figures are media costs unless a row explicitly says otherwise.
Can I download the data?+
Yes. The page provides a CSV download licensed under CC BY 4.0.