A Website for a Clinic on a Limited Budget

When the UNION clinic approached us with a request to update their website, our goal was clear — to improve patient interaction without exceeding the budget.

ANALYSIS OF NEEDS AND BUDGET

We started with a thorough analysis of the situation. The clinic was ready to invest in improvements, but the key point was to make the most of every ruble invested. Therefore, we proposed a phased approach that allowed us to make improvements gradually, without overloading financial resources. This enabled us to implement changes that genuinely improved the quality of service while staying within the budget.

WEBSITE DESIGN UPDATE

The first thing that caught our attention was the look of the site. For a clinic of UNION’s level, it was important that the website look modern and professional, inspire trust, and create a pleasant first impression. We used soft and calm colors to evoke an atmosphere of comfort and confidence in users.

We also restructured the site to make navigation more logical. This significantly simplified information search for users, making it more accessible. The new design not only looked modern but also became more convenient, improving the user experience.

CONVENIENT NAVIGATION AND IMPROVED APPOINTMENT SCHEDULING

One of the most critical tasks was to simplify the appointment booking process. We made it as fast and intuitive as possible. Patients can now book an appointment in just a few clicks, without unnecessary steps or complex forms. We also added sections with detailed information about doctors and services, allowing patients to better understand what they can get at the clinic. This strengthened trust, as patients felt they could get all the necessary information without leaving home.

RESULTS

• Increase in Online Appointments: One of the main results was a significant increase in online appointments. The new interface and simplified booking system made the process much more convenient for patients, which influenced the growth of new inquiries to the clinic.
• Increased Trust: The new design not only became more modern but also demonstrated the clinic’s care for its image and patient convenience. This strengthened trust among both existing and new patients.
• Efficient Budget Use: All changes were implemented within the set budget, allowing for significant improvements without unnecessary expenses.
• SEO and Next Steps: We understand that updating the website is only the first step. In the future, website optimization for search engines is planned, which will further increase its visibility and help attract new patients through online search.

The process of updating the UNION clinic’s website became a vivid example of how excellent results can be achieved on a limited budget. We not only improved the website’s appearance but also made it more user-friendly, which increased patient trust and attracted new clients. Our approach showed that quality changes can be implemented step by step and wisely, without spending a lot of money, and still achieve noticeable results.