CASES / CONSILIUM MEDICUM
MEDICAL CLINIC / COMPLETED PARTNERSHIPOne clinic.
One clinic.
Four acquisition stories.
Consilium Medicum was a long-term RM project that ended in 2026. Instead of compressing years of work into one logo card, we show the individual problems we solved across paid search, healthcare ad restrictions, Meta and organic search.
PROJECT ENDED / 202601 / GOOGLE ADSOPEN CASE ↗
3,356tracked conversions
Capture existing patient demand.
The core performance story: Google Search at €3.25 average cost per conversion.
02 / MEDICAL GOOGLE ADSOPEN CASE ↗
POLICYrestrictions + blocks
Keep acquisition running when Google says no.
The operational side of healthcare advertising: approvals, limitations, landing pages and recovery.
03 / META ADSOPEN CASE ↗
1,484enquiries · 2025
Create another entry point for patients.
A full year of Meta acquisition at a weighted €4.22 per enquiry.
04 / SEO / ORGANICOPEN CASE ↗
2,011organic enquiries · 2025
Own part of the search demand.
Service pages and medical content turned organic visibility into measurable enquiries.
PROJECT DATADifferent channels.
Different channels.
Same business objective.
GOOGLE SEARCH+META+ORGANIC→PATIENT ENQUIRIES
Where CRM-to-visit attribution was not available, we do not convert enquiries into invented patient or revenue figures. Each case states exactly what was measured.