3,356 enquiries
at €3.25.
A performance case built around existing patient demand: capture the search, match it with the right medical service and measure the response — not just the click.
Patients were already searching.
The opportunity was not to create demand. It was to intercept high-intent demand at the moment a patient was looking for care.
For a medical clinic, that means many different services, symptoms and specialists — each with different search intent. We treated Google Ads as a patient-acquisition system rather than one generic campaign.
Need
A patient has a symptom, diagnosis or need for a specialist.
Search
They actively search Google for the relevant medical service.
Match
The ad and landing page answer that specific intent.
Enquiry
The patient calls or submits a lead action.
TRACKED CONVERSIONS
Structure around intent,
not around traffic.
We only claim
what was measured.
The historical reporting tracked calls and lead actions as Google Ads conversions.
CRM-to-visit attribution was not fully integrated at that time, so this case does not turn 3,356 conversions into an invented number of appointments, patients or revenue.