2,011 organic
enquiries.
For a medical clinic, search demand does not begin and end with paid ads. Service pages and useful medical content can keep meeting patients while no media budget is being spent on the click.
Own part of the demand.
Don’t rent all of it.
Paid search can capture demand immediately. SEO builds pages that can keep answering the same patient questions organically.
For Consilium, organic search was not treated as a vanity traffic metric. The project reporting connected organic traffic with enquiries, so we could see whether visibility was producing patient action.
Patient questions become
search entry points.
Organic was a real
acquisition channel.
The 2025 project file records organic enquiries every month — 2,011 across the full year.
January–February 2026 added another 225 organic enquiries before the partnership ended. We deliberately frame this case around measured enquiries rather than claiming continuous ranking growth where the project data does not prove it.