Not a campaign.
A growth system.
Denta became a multi-channel clinic project: paid search captured existing demand, Meta created new demand, SEO built a compounding organic channel and a new website connected the whole journey.
Stop treating channels
as separate projects.
The patient does not care whether the first touch came from Google, Meta or organic search.
So the work was organised around one outcome: create more measurable patient enquiries and make every acquisition channel stronger together.
16,227 tracked
calls + leads.
The system kept
getting bigger.
The project moved from campaigns to infrastructure: acquisition, search visibility, measurement and a new website.
By 2026 the monthly reporting file was tracking Google Ads, Meta Ads, organic enquiries, overall conversions and search position in one operating view.
More than
lead generation.
Denta is the kind of relationship RM is built for: one clinic, multiple business problems, several specialist channels working as one system.
The detailed cases below separate the work by problem solved — Google Ads, Meta Ads, SEO and website — without pretending they operated in isolation.
Build your own
acquisition system.
See how RM CREATIVES combines dental SEO, Google Ads, conversion and tracking around patient demand.
Explore dental marketing ↗