DENTA / DENTAL CLINICSearch captures demand.
Search captures demand.
Meta creates it.
Google reaches people already looking. Meta gives the clinic another way to reach potential patients before they type a treatment into search.
1,639Meta enquiries / 2025
€7.35weighted CPL / 2025
1,902Meta enquiries / Jan–Aug 2026
€6.10weighted CPL / Jan–Aug 2026
THE ROLEA second engine
A second engine
for acquisition.
Paid social should not imitate Google Search. It solves a different problem.
Instead of waiting for explicit search intent, Meta campaigns put relevant offers and clinic services in front of potential patients and convert response into measurable enquiries.
2025 → 2026More enquiries.
More enquiries.
Lower weighted CPL.
20251,639 Meta enquiries€7.35 CPL
JAN–AUG 20261,902 Meta enquiries€6.10 CPL
CHANNEL DESIGNDifferent intent.
Different intent.
Same business outcome.
Meta and Google were measured separately, but they were built to contribute to the same clinic acquisition system.
CREATIVE / OFFER→META→PATIENT RESPONSE→ENQUIRY
WHAT CHANGEDPaid social became
Paid social became
material at scale.
In only the first eight reported months of 2026, Meta generated 1,902 enquiries — already above the 1,639 recorded for the whole of 2025.
That is why we treat Meta as an acquisition product, not a content distribution budget.