Search demand.
Captured at scale.
Dentistry is a high-intent search category. The job was to turn that existing demand into a reliable stream of calls and enquiries without letting acquisition cost drift as volume increased.
They were already
looking for treatment.
Google’s role was not to create the need. It was to make Denta visible at the moment the patient acted on it.
Campaign management focused on measurable calls and lead actions, with performance reviewed as a patient-acquisition channel rather than a source of clicks.
10,601 conversions.
€2.07 weighted CPA.
Volume without
losing measurement.
In 2024 the reporting file records 6,803 Google Ads conversions. In 2025 that reached 10,601. For January–August 2026 another 8,087 conversions were tracked.
The point is not one exceptional month. It is repeatable acquisition across years.
Optimise for response,
not traffic.
Calls + lead actions were the operating KPI.
That kept campaign decisions anchored to what matters commercially: whether search demand turned into a patient enquiry.