UNION KLINIKA / RIGABe there when
Be there when
patients search.
For a medical clinic, search is the channel closest to existing intent. We built the Google Ads layer around bilingual demand, clinic services and a website designed to receive that traffic.
GOOGLEhigh-intent channel
RU / LVbilingual structure
SEARCHintent-led campaigns
CLINICappointment destination
THE ROLE OF SEARCHMeta creates demand.
Meta creates demand.
Google catches it.
A person searching for a consultation or clinic service is already much closer to action than a passive audience.
The project included a dedicated Google Ads workstream and bilingual ad architecture. We connect the search message to the relevant service destination instead of sending every click to a generic homepage.
REPRESENTATIVE JOURNEY
PATIENT NEED→GOOGLE SEARCH→RU / LV AD→RELEVANT SERVICE PAGE→APPOINTMENT ACTION
The project KPI sheet does not contain verified Google conversion totals for the period shown, so we deliberately do not publish a conversion or CPA figure here.
PRINCIPLECapture intent.