CASES / UNION KLINIKA / WEBSITE
UNION KLINIKA / RIGA

A clinic website
built for patients.

We rebuilt Union Klinika's website around the things a patient actually needs: services, doctors, trust, useful information and a clear path to appointment.

NEWwebsite rebuild
LV / RUpatient-facing languages
UXnavigation + appointment path
RMstrategy + design + build
THE BRIEF

Maximum clarity.
Without an
oversized build.

The goal was to improve patient interaction while working within a limited website budget.

We took a phased approach: modernise the visual language, make navigation more logical, make doctors and services easier to understand and reduce friction on the way to an appointment. The website became the destination that paid acquisition could confidently send patients to.

WHAT CHANGED

Design was only
one part of it.

01Modernised the visual language to make the clinic feel professional and reassuring.DESIGN
02Reworked the information architecture so patients could find services and doctors faster.STRUCTURE
03Added clearer service and doctor information to answer questions before contact.TRUST
04Simplified the appointment path and reduced unnecessary steps.CONVERSION
PATIENT JOURNEY

From question
to appointment.

A medical website has to help a person make a decision, not just look polished.

01Understand the clinicPOSITIONING
02Find a serviceNAVIGATION
03Meet the doctorTRUST
04Book the visitACTION
LIVE TODAY

The website is
still doing its job.

The current Union Klinika website remains live. Its content has changed over time, but the project continues to function as the clinic's patient-facing digital destination.

OPEN UNIONKLINIKA.LV ↗
● ● ●unionklinika.lv
Union Klinika website project
THE RESULT

A better website.
A shorter path
to the clinic.

ADS / SEARCHWEBSITESERVICEDOCTORAPPOINTMENT