UNION KLINIKA / RIGAMake medical offers
Make medical offers
actionable.
We built bilingual Meta acquisition around concrete clinic services and offers, then measured calls and lead actions rather than treating reach as the result.
1,021tracked enquiries
€2.75weighted media CPL
8months · May–Dec 2024
255highest monthly volume
THE WORKFrom service
From service
to creative
to enquiry.
The project file contains bilingual campaign work across clinic services and IV therapy offers — including IronMan and NAD+ creative directions.
Instead of one generic clinic message, the acquisition system could speak to different patient needs with specific propositions in Russian and Latvian.
MAY22 enquiries€4.76 CPL
JUN74 enquiries€3.09 CPL
JUL122 enquiries€2.83 CPL
AUG135 enquiries€2.51 CPL
SEP139 enquiries€3.31 CPL
OCT255 enquiries€2.46 CPL
NOV198 enquiries€2.20 CPL
DEC76 enquiries€3.49 CPL
CPL here is advertising spend divided by tracked Meta enquiries in the project KPI file. It excludes agency/marketing fees.
PATIENT ACQUISITION LOOPOffer → creative →
Offer → creative →
lead → learn.
SERVICE→RU / LV CREATIVE→META→ENQUIRY→OPTIMISE