RM / PRODUCT 01META ADS / HUMAN + AI

Pay for enquiries. Not ad-management hours.

THE MODEL

You do not buy our time. You buy a measurable acquisition outcome.

Before launch, we define the service, market, enquiry and commercial model. Strategy, campaign management, creative testing, optimisation and measurement remain on our side. The clinic pays against the agreed enquiry model rather than a vague list of hours.

THE USUAL MODEL

Pay every month.

Agency retainer€ / MONTH

Campaign setup+

Creative testing+

Result?

You pay for the work even when the campaigns do not produce enough enquiries.
RM PERFORMANCE

Pay for enquiries.

50ENQUIRIES×€XAGREED PRICE
=ONE CLEAR
COMMERCIAL MODEL
Meta produces a large stream of signals: creative, audience, placement, offer, cost, frequency, lead form and lead outcome. AI helps us organise and compare those signals continuously. The specialist uses that analysis to decide which ideas deserve more budget, which are fatiguing and which are producing cheap but weak enquiries.
WHO CONTROLS WHAT

A clean line of
responsibility.

RM CREATIVES

We are responsible for getting the enquiry.

We own strategy, creative direction, campaign structure, testing, optimisation and enquiry tracking. AI extends our analysis; it does not remove human review.

YOUR CLINIC

You are responsible for what happens after it.

You own response speed, patient communication, availability, booking conversion and patient experience. Where possible, those outcomes are returned to the acquisition system so we optimise for better enquiries, not only more forms.

HOW IT WORKS
01

Specialist hypothesis

Specialist defines the service, audience hypothesis, offer and creative angle.

02

Campaign data

Campaigns generate response data.

03

AI-assisted analysis

AI-assisted analysis compares cost, volume, creative patterns and available lead-quality feedback.

04

Human decision & next test

Specialist decides what to stop, change, expand or test next. The next test is informed by the full history, not only the latest screenshot.

REAL WORK / META ADS

The model is built on years of clinic acquisition.

See all Meta Ads cases ↗
2,970EPILINE · META ENQUIRIES
JAN–AUG 2026
1,902DENTA · META ENQUIRIES
JAN–AUG 2026
€2.75UNION KLINIKA
WEIGHTED CPL · MAY–DEC 2024
IMPORTANT

We sell enquiries.
Not patients.

We sell and optimise enquiries. We do not call every enquiry a patient. The clinic’s follow-up and clinical capacity still determine what happens after the lead arrives.

RM PERFORMANCE

How much could an enquiry cost for your clinic?

Share the services, locations and current lead data. We will assess whether the outcome-led model is realistic and where AI-assisted testing can improve the learning speed.

Enquiry cost ↗